Bringing Clarity To Chaos, Without Killing The Magic.

I’m a creative strategist and operations lead who helps creatives turn scattered energy into clear systems, aligned messaging, and campaigns that perform with a structure that supports both people and outcomes.

Creative Clarity

Aligning brand stories across every channel so customers experience a cohesive, authentic message.

Systems That Scale

Building processes and workflows that speed up delivery while freeing creatives to do their best work.

People-First Leadership

Leading teams with empathy, mentorship, and collaboration to create sustainable, high-performing creative cultures.

  • A Hidden Gem

    "Cait is an absolute delight to work with and a hidden gem, in my opinion. Her dedication and support to my business."

    Rachelle Saevil, Founder of Saevil Row

  • From Start to Finish

    “Cait translated ‘um, I think I need this’ into a well-designed site, answered all my random questions, and was great to work with from start to finish.”

    Amy Cole, Founder of Cole Communications

  • Goes Above and Beyond

    “I love working with Cait because she always goes above and beyond for me. She seamlessly translates my ideas in graphic design, and the outcome is always thoughtful and visually appealing.”

    Bettina Bogar, Commercial Photographer

  • She's a Pro

    “Attention to detail, extreme organization, professionalism, time management, communication, design ability, trend know-how, creativity, etc. - she’s a pro, however you slice it.”

    Katherine Murdick, Creative Director at Decibel Cannabis

  • Value-Centered Perspective

    "What sets Caitlin apart is her unique approach and value-centered perspective. She possesses a rare ability to delve deep into the essence of a brand, uncovering its core values and translating them into a compelling narrative. Caitlin's strategic insights and attention to detail ensured that every aspect of my brand was thoughtfully crafted and aligned with my vision. Her passion for branding shines through in her work, and I would highly recommend her services to anyone looking to elevate their brand presence."

    Mihret Haile, Founder of Shop Ayele & Clear Space Therapy

  • Meticulous Attention to Detail

    "With meticulous attention to detail and a deep understanding of UX/UI practices, Cait has been instrumental in developing the company's brand identity and creating compelling marketing assets. Cait has demonstrated exceptional organizational skills, streamlining processes and optimizing resource utilization. She possesses a knack for effortlessly juggling multiple tasks while consistently delivering high-quality and timely deliverables. Her contributions have been invaluable to our team's success, and I wholeheartedly endorse her for any future endeavors."

    Raina Kanjirappallil, Product Manager at Sendlinx Inc.

  • Fantastic Eye for Design

    "Cait has a fantastic eye for design and always brings fresh, creative ideas to the table. She is super hardworking, detail-oriented, and one of the most organized people I know. She’s a true asset to any team, and I highly recommend her to anyone looking for someone with both creative talent and leadership skills!"

    Kevin Chaves, Senior Video Editor

  • Amazing to Work With

    "Cait was amazing to work with! She's a great communicator who provides clear and concise briefs, and is always helpful and quick to reply to messages and questions. Her passion for all things creative and branding shines through. She's also strategic and documents processes for easy reference, something that's invaluable in a remote team. I'd love to work with her again and can warmly recommend her as a creative team lead!"

    Linnea Segerstedt, Freeelance Copywriter

  • Staying on Top of Everything

    "I had the pleasure of working closely with Caitlin on several organic social media projects at The Personal Development School. The projects involved many moving pieces, including sourcing videos, creating graphics, generating copy, and coordinating with multiple teams. Caitlin excelled at staying on top of everything and consistently found ways to enhance the company’s processes, always seeking the most efficient solutions. Her keen eye for detail and creative approach to content creation ensured our campaigns were both engaging and on-brand. She was a breeze to work with thanks to her clear, friendly communication and collaborative spirit. I would gladly work with her again!"

    Sylva Sivzattian, Senior Copywriter

  • Saves Everyone a Ton of Time

    "Working with Caitlin has been a joy, any project she takes on she gives her all and ensures the project runs smoothly and the client is happy with the results. As always when (and not if) the client is behind she is always on top of it.

    Her expertise in branding and design is excellent, her ability to strategize on what is the best solution saves everyone involved a ton of time."

    Michael Gagliardini, Founder of MGG Digital

About Cait

I’m a Creative Strategy and Operations Lead who helps teams turn scattered energy into clear systems, aligned messaging, and campaigns that perform with a structure that supports both people and outcomes.

Over the past 10 years, I’ve led rebrands, built creative team structures, and directed multi-channel campaigns that connect vision to execution. My sweet spot is where brand strategy meets operational clarity:

  • Brand & Campaign Strategy: aligning visual + verbal identity across channels to reach the audiences that resonate and want to take the next step

  • Systems & Creative Operations: scalable workflows, briefing systems, and review cycles that free teams to focus on the work that matters

  • Creative Leadership & Team Development: providing feedback to keep the team aligned with brand guidelines and continuously growing in their roles.

I believe the best creative work happens when people feel supported, not burned out. My mission is to build systems that amplify creativity rather than cage it.

Brand & Campaign Strategy

How It Works

Systems & Creative Operations

Creative Leadership & Team Development

want to work together?

Ready to elevate your brand and bring your vision to life? Whether you have a project in mind or just want to chat about how we can work together, I’m here to help. Reach out, and let's create something meaningful together.