Design leadership through execution, strategy, and human-centered thinking.
I lead design work from concept to delivery while contributing original thinking on how creative systems, teams, and brands actually function in the real world.
I build the work, not just the ideas.
My leadership is rooted in execution. I’ve led and delivered design and creative strategy across brand systems, content ecosystems, and operational workflows—working hands-on while setting direction.Execution keeps my thinking honest. It ensures that ideas are testable, scalable, and accountable to real constraints.
Brand & Campaign Strategy
I develop brand and campaign strategies that translate insight into action, aligning narrative, audience, and goals to create work that’s clear, cohesive, and effective across channels.
I question how we work best.
Beyond client and team work, I explore how design intersects with identity, motivation, systems, and decision-making.My thought leadership focuses on:
sustainable creative systems
values-aligned brand strategy
clarity in ambiguous environments
the human side of performance and collaboration
I share frameworks, language, and perspectives that help designers and creative leaders make better decisions.
Systems & Creative Operations
I design systems that support creative work at scale, building workflows, processes, and structures that reduce friction, improve clarity, and help teams deliver consistently without burning out.
Design doesn’t live in a vacuum.
Good design leadership requires more than taste. It requires understanding people, systems, and the conditions that allow creative work to thrive.By integrating execution with reflective practice, I help teams and individuals move from scattered effort to focused, aligned output.This is where strategy becomes usable and leadership becomes visible.
Creative Leadership & Team Development
I lead and support creative teams through clarity, direction, and trust, fostering environments where people can do strong work, make confident decisions, and grow sustainably.
I acknowledge that I live and work on the unceded lands of the Anishinaabe, Haudenosaunee, Huron-Wendat, and most recently, Mississaugas of the Credit. It is a privilege as a settler to be able to operate this business on Turtle Island and I encourage those who visit this page to consider this list of Indigenous creatives.Find more resources on supporting Indigenous businesses on the Toronto Purchase treaty and advocate beyond a land acknowledgment here.
Overview
Led the development of a unified campaign strategy to improve clarity, alignment, and execution across multiple teams during a period of growth.
The Challenge
What wasn’t working and why it mattered.Where was there misalignment, friction, or stagnation?What constraints existed (time, resources, complexity)?What was at risk if nothing changed?Keep this analytical, not emotional.
My Approach
How you assessed the problem and decided on a direction.Include:key questions you askedframeworks or principles you appliedtrade-offs you madewhy this approach made sense in contextThis is where your thought leadership lives—quietly.
Execution
What you actually did.Include:deliverables createdsystems or processes designedleadership actions takendecisions you owned or influencedBullet points work well here.
Impact & Outcomes
What changed as a result.Examples:increased clarity or alignmentimproved workflows or efficiencystronger team confidence or autonomymeasurable performance improvements (if available)Quantitative or qualitative—both are valid.
I acknowledge that I live and work on the unceded lands of the Anishinaabe, Haudenosaunee, Huron-Wendat, and most recently, Mississaugas of the Credit. It is a privilege as a settler to be able to operate this business on Turtle Island and I encourage those who visit this page to consider this list of Indigenous creatives.Find more resources on supporting Indigenous businesses on the Toronto Purchase treaty and advocate beyond a land acknowledgment here.