Hitting the Right Note for Prairie Records
Overview
Prairie Records aimed to redefine the cannabis retail experience by seamlessly merging the worlds of cannabis and music. Their vision was to create a unique shopping environment that appeals to both cannabis enthusiasts and music lovers, establishing themselves as a leader in the cannabis market with a creative twist.
Challenges
The cannabis market is rapidly growing and highly competitive, making it challenging for new brands to stand out and establish themselves as leaders. Prairie Records needed to differentiate itself by offering an innovative experience that resonated with its target audience, while maintaining a strong brand identity.
Social Media and Ads: I crafted engaging social media content and ads that highlighted Prairie Records' unique offerings. This fostered an online community of brand advocates and increased digital engagement with the target audience.
Out-of-Home (OOH) Ads: To capture the attention of passersby, I created eye-catching OOH advertisements that effectively communicated the brand's distinct identity. These ads were strategically placed to maximize visibility and impact in key locations.
Campaign Materials: I designed campaign-specific materials, such as posters and gift card designs, ensuring a cohesive look and feel that supported the brand's marketing efforts. These materials reinforced Prairie Records' brand identity and promoted special events and promotions.
Store Branding and In-Store Materials: Designed cohesive store branding elements, including in-store signage and window wraps, to create a memorable shopping experience. Additionally, I developed promotional materials and event invitations to engage customers and build brand loyalty across multiple locations.
Packaging Design: I created innovative packaging designs for Prairie Records' products, ensuring they stood out on shelves and reflected the brand's unique style. The packaging design emphasized both aesthetics and functionality, appealing to the target market and enhancing the overall customer experience.
Solutions
To help Prairie Records achieve its goals, I worked closely with the creative director to focus on several key design elements that enhanced their brand presence:
Brand Guidelines & Asset Refresh: Developed comprehensive brand guidelines to ensure consistency across all marketing materials and refreshed visual assets to align with Prairie Records' unique blend of cannabis and music. This provided a cohesive visual identity that resonated with the target audience.
Results
Through these efforts, Prairie Records successfully opened two new stores while they were my client, reinforcing their position as a leader in the cannabis market. The refreshed branding and creative marketing strategies not only attracted new customers but also strengthened their connection with existing ones, paving the way for continued growth and success.
MY Project roles
Lead Designer
Collaborators
Creative Director - Katherine Murdick