Skinwork: An exhibition. A movement. A mission.
Overview
The Skinwork exhibition was a heartfelt initiative by a group of women who came together to honor their late friend by raising awareness about skin cancer. The exhibition featured beautifully curated photography, showcasing 60 women in a celebration of body positivity and self-awareness. This powerful visual journey was designed not only to commemorate their friend but also to educate the public about the importance of regular skin checks and protecting oneself from harmful UV rays.
Challenges
The primary challenge was to establish Skinwork as a credible and impactful change-maker within the not-for-profit sector. The goal was to create a brand identity that would resonate with audiences, highlighting the exhibition's dual focus on body positivity and skin cancer awareness. The challenge extended to ensuring that the messaging was clear, educational, and compelling enough to drive donations and engagement.
Main Event Visuals: Large posters were created for the main event, focusing on educating the audience about detecting skin abnormalities and protecting themselves from UV rays. The posters were strategically placed to maximize visibility and impact, turning the exhibition space into an educational experience.
Color Palette Selection: A diverse and vibrant color palette was chosen to reflect the diversity of the 60 women featured in the photoshoot. The colors were carefully selected to enhance the visual appeal of the exhibition while maintaining a cohesive and inclusive aesthetic.
Consistent Branding Across Events: Consistency in branding was maintained throughout the entire process, from the initial photoshoot to the main event. This consistent look-and-feel helped build trust and credibility with the audience, reinforcing the exhibition's professional and cohesive presentation.
Informational Materials Creation: Informational signage and booklets were designed to educate visitors about the project’s mission and the critical importance of regular skin checks. The content was crafted to be both informative and engaging.
Social Media and Public Relations: A targeted social media strategy was implemented, which included the creation of engaging content that resonated with the exhibition’s message. Additionally, the movement was successfully featured in 9 unique publications, further amplifying its reach and credibility.
Solutions
To overcome the challenges of establishing Skinwork as a credible and impactful brand, we implemented a multifaceted strategy:
Brand Identity Development: A fluid and flowing wordmark was designed to capture the essence of the exhibition’s themes. The wordmark represented movement, fluidity, and the beauty of the human form, aligning with the values of body positivity and self-awareness.
Results
The Skinwork exhibition successfully established a professional and cohesive brand that resonated with its audience. The consistent branding efforts led to the securement of over $1,300 in donations for the Melanoma Network of Canada. The exhibition’s reach extended beyond the physical event, gaining attention in 9 unique publications and attracting 900 organic social media followers within three months, all with high engagement rates. The success of Skinwork not only honored the memory of a beloved friend but also made a significant impact in raising awareness about skin cancer, potentially saving lives through education and early detection.
MY Project roles
Lead Designer
Collaborators
Creative Director - Kat Murdick
Photographer - Bettina Bogar
Communications & Sponsorship Manager - Serena Giancola
Artistic Operations Director - Coralie Olson
Videographer - Natasha Zimin